Meet Catherine
I accelerate brand growth through strategic innovation and proven methodologies. With over five years of experience at Amazon, I led a team that consistently enabled global advertisers to surpass their sales objectives, even amidst the most uncertain economic climates. During this time, I developed a systematic playbook for success that is applicable to brands of all sizes and categories.
As a recognized expert in retail media, I have now expanded my playbook to specialize in both Amazon and Walmart. I possess a deep understanding of the intricacies involved in navigating their platforms. My goal is to eliminate the complexities and streamline the processes necessary to empower your brand to expand its market share, achieve its sales targets, and improve advertising efficiencies.
Adrienne W., Target’s Roundel Media Group
“Catherine is one of my favorite people to work with – no challenge seems too big for her to tackle, and she has an uncanny ability to simplify, advise, and make complex issues easy which is unique in the retail media space. She is a leader in understanding data and digging in to best solve problems.
Most importantly, she is a unique blend where she is as smart as she is kind which is saying a lot. Anyone who gets the opportunity to work with her is lucky and will always want her on their team!”
Credentials
Retail Media Expertise
Catherine spent over 5 years at Amazon, managing Mid-Market and Enterprise brands’ digital advertising; additionally, she also works with brands selling on Walmart.com. Catherine is fluent in search, programmatic, and video advertising. She can empower you to balance efficiency with sales growth.
A Brand Builder
Catherine was trained in brand management, marketing, and sales by two of the most credible companies in the game: Procter & Gamble and Anheuser Busch InBev. She began her career working with brands like Venus Razors, Bud Light, Budweiser, Ultra, and Stella Artois.
Cross-Border Sales
At Amazon Catherine led an international team, partnering with Asian-based brands who were selling in North America. She is intimately familiar with American and Canadian consumers, as well as the critical strategies foreign companies must deploy to resonate with these shoppers. Catherine is prepared to ensure your brand is set up for success to sell in foreign countries.
International Impact
Catherine is accustomed to working on international teams and across time zones. She is experienced in working with clients from the US, Canada, China, Korea, Taiwan, India, Thailand, Australia, and the Netherlands.
Education
Catherine graduated from The Wharton School, majoring in marketing, operations management, and economics. During University she won two branding case competitions, hosted by Unilever and InterFace, in which she designed new products and go-to-market strategies.
Past Clients
At Amazon Catherine worked across verticals: hardlines, softlines (fashion), home, kitchen, jewelry, outdoor power, customer electronics, and sports. A few of the brands she worked with were Cuisinart, Hisense, Traeger, Duromax, Thermos, Bulova, Midea, Global Brands Group, Centric Brands, Lands’ End, and Calvin Klein.
Jake F., Google
“Catherine is dependable and consistently delivers outstanding results. Her responsiveness and trustworthiness are unmatched. She has a deep knowledge base and simplifies complex concepts effortlessly.”
